We have a team of experienced local planners at your service.
SUCCESS STORIES
Every project is an opportunity to bring ideas to life.
At CROM, we’ve worked all over the world—from Lloret de Mar, the Costa Brava
and Girona to major European capitals and international destinations—
adapting to diverse environments, teams, and industries.
PORTFOLIO
cf moto x4 / xf atv world media launch
chateau de lastours, corbières, france (2022)
objective:
approach:
Plan and execute a world event for 30 journalists from 12 countries, providing a mixture of fun and testing including the unveiling of the vehicle presented, dynamic tests, a presentation and an entertainment show.
outcome:
The event effectively showcased the ATV’s highlights, competitive advantages and versatility concept while delivering a highly engaging and immersive experience for attendees.
- Proposed and secured a suitable estate that included lodging, private trails and a fully configurable area for the dynamic test.
- Secured venues, arranged catering, and managed accommodation and ground transportation including a drifting racetrack show and a wine tasting workshop while maintaining budget efficiency.
- Organised 3 different testing ranges to test the vehicle’s capabilities and potential and riding techniques as well as 2 open range raid tours.
- Ensured logistics and activity shift scheduling for 5 groups of 6 journalists on 5 activities simultaneously.
kawasaki z H2 GLOBAL PRESS INTRODUCTION
las vegas, usa (2020)
objective:
approach:
Organise and execute an impactful motorcycle press event for a flagship bike, catering to over 60 specialized journalists from around the world including press pack, action shots and P2C content.
outcome:
The combination of spectacular desert roads at the Valley of Fire State Park and the thrill of the Las Vegas Motor Speedway delivered an exceptional showcase of the Z H2’s capabilities. The event generated widespread international media coverage and provided premium photo and video content that elevated the brand’s presence worldwide.
- Designed a concept highlighting the bike’s performance and features, with key dynamic sessions taking place at the Las Vegas Motor Speedway.
- Operated within budget, negotiated deals, and managed guest logistics (hotels, transfers, meals).
- Planned a secure route with permits at the Valley of Fire State Park including police support, and optimal conditions for media production.
- Coordinated all teams and created professional branding materials.
GSX-S 1000GX Global press introduction & dealer's test ride
cascais, portugal (2023)
objective:
approach:
Organise and coordinate a press ride for 48 international journalists from 15 countries followed by a German dealer’s test ride, showcasing Suzuki’s new core product key features, and supplied a team of 6 professional Guide Riders as well as photo & video teams.
outcome:
The event delivered a seamless experience, generating extensive media coverage and helping to strengthen Suzuki’s position in the market.
- Evaluated two proposed locations and sourced hotels, meeting logistical and quality needs.
- With 3 groups on road, we planned two secure, feature-focused routes with permits for filming, and ambulance support including the coordination of several simultaneous photo locations with a highly complex scheduling.
- Coordinated guest logistics (hotels, transfers, meals) and managed photo, video, and guide rider teams.
- Operated within budget, negotiating optimal deals with providers.