Success story · Kawasaki · World press launch
Z H2
Las Vegas · Nevada · United States
01 — The challenge
Over 60 journalists. One flagship bike.
Organise and execute an impactful motorcycle press event for a flagship bike, catering to over 60 specialised journalists from around the world, including press pack, action shots and P2C content.
02 — The approach
From the speedway to the desert
Dynamic sessions at the Las Vegas Motor Speedway and a police-supported route through the Valley of Fire, designed for media production.
Concept and speedway
We designed a concept highlighting the bike’s performance and features, with key dynamic sessions at the Las Vegas Motor Speedway.
Budget and guests
We operated within budget, negotiated deals and managed guest logistics (hotels, transfers, meals).
Valley of Fire route
We planned a secure route with permits at the Valley of Fire State Park, including police support and optimal conditions for media production.
Teams and branding
We coordinated all teams and created professional branding materials.
03 — The outcome
The Valley of Fire and the Las Vegas Motor Speedway were the perfect showcase for the Z H2, generating widespread international media coverage that elevated the brand worldwide.
Official video
Kawasaki Z H2 · Las Vegas
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