KAWASAKI Z H2 WORLD PRESS LAUNCH
Las Vegas, Nevada (United States)
OBJECTIVE
Organise and execute an impactful motorcycle press event for a flagship bike, catering to over 60 specialized journalists from around the world including press pack, action shots and P2C content.
APPROACH
→ Designed a concept highlighting the bike’s performance and features, with key dynamic sessions taking place at the Las Vegas Motor Speedway.
→ Operated within budget, negotiated deals, and managed guest logistics (hotels, transfers, meals).
→ Planned a secure route with permits at the Valley of Fire State Park including police support, and optimal conditions for media production.
→ Coordinated all teams and created professional branding materials.
OUTCOME
The combination of spectacular desert roads at the Valley of Fire State Park and the thrill of the Las Vegas Motor Speedway delivered an exceptional showcase of the Z H2’s capabilities.
The event generated widespread international media coverage and provided premium photo and video content that elevated the brand’s presence worldwide.
