CF MOTO X4 / XF ATV
WORLD MEDIA LAUNCH
Château de Lastours - Corbières (France)
OBJECTIVE
Plan and execute a world event for 30 journalists from 12 countries, providing a mixture of fun and testing including the unveiling of the vehicle presented, dynamic tests, a presentation and an entertainment show.
APPROACH
→ Proposed and secured a suitable estate that included lodging, private trails and a fully configurable area for the dynamic test.
→ Secured venues, arranged catering, and managed accommodation and ground transportation including a drifting racetrack show and a wine tasting workshop while maintaining budget efficiency.
→ Organised 3 different testing ranges to test the vehicle’s capabilities and potential and riding techniques as well as 2 open range raid tours.
→ Ensured logistics and activity shift scheduling for 5 groups of 6 journalists on 5 activities simultaneously.
OUTCOME
The event effectively showcased the ATV’s highlights, competitive advantages and versatility concept while delivering a highly engaging and immersive experience for attendees.
