Success story · CF Moto · World media launch
X4 / XF ATV
Château de Lastours · Corbières · France
01 — The challenge
30 journalists. 12 countries. One ATV to put to the test.
Plan and execute a world event for 30 journalists from 12 countries, providing a mixture of fun and testing including the unveiling of the vehicle, dynamic tests, a presentation and an entertainment show.
02 — The approach
Fun and testing, side by side
Five groups of journalists on five simultaneous activities, on an estate configured for the dynamic test.
Estate and lodging
We proposed and secured a suitable estate that included lodging, private trails and a fully configurable area for the dynamic test.
Venues, catering and show
We secured venues, arranged catering, and managed accommodation and ground transportation, including a drifting racetrack show and a wine tasting workshop, while maintaining budget efficiency.
Testing ranges
We organised 3 different testing ranges to test the vehicle’s capabilities and potential and riding techniques, as well as 2 open range raid tours.
Shifts and logistics
We ensured logistics and activity shift scheduling for 5 groups of 6 journalists on 5 activities simultaneously.
03 — The outcome
The event showcased the ATV’s highlights and versatility concept, delivering a highly engaging, immersive experience for attendees.
Official video
CF Moto X4 / XF ATV · France
Are you organising an event?
We have a team of experienced local planners at your service.
Next case
Suzuki GSX-S 1000GX · Portugal →