GSX-S 10000GX GLOBAL PRESS INTRODUCTION
Cascais - Lisbon (Portugal)
OBJECTIVE
Organise and coordinate a press ride for 48 international journalists from 15 countries followed by a German dealer’s test ride, showcasing Suzuki’s new core product key features, and supplied a team of 6 professional Guide Riders as well as photo & video teams.
APPROACH
→ Evaluated two proposed locations and sourced hotels, meeting logistical and quality needs.
→ With 3 groups on road, we planned two secure, feature-focused routes with permits for filming, and ambulance support including the coordination of several simultaneous photo locations with a highly complex scheduling.
→ Coordinated guest logistics (hotels, transfers, meals) and managed photo, video, and guide rider teams.
→ Operated within budget, negotiating optimal deals with providers.
OUTCOME
The event delivered a seamless experience, generating extensive media coverage and helping to strengthen Suzuki’s position in the market.
