Success story · Suzuki · Global press introduction
GSX-S 1000GX
Cascais – Lisbon · Portugal
01 — The challenge
48 journalists. 15 countries. One bike to discover.
Organise and coordinate a press ride for 48 international journalists from 15 countries, followed by a German dealers’ test ride, showcasing the key features of Suzuki’s new core product, and supply a team of 6 professional guide riders as well as photo and video teams.
02 — The approach
Every detail, planned
Three groups on the road, several simultaneous photo locations and highly complex scheduling, without a single hitch.
Locations and hotels
We evaluated two proposed locations and sourced hotels that met logistical and quality needs.
Routes and filming
With 3 groups on the road, we planned two secure, feature-focused routes with filming permits and ambulance support, including the coordination of several simultaneous photo locations with highly complex scheduling.
Guest logistics
We coordinated guest logistics (hotels, transfers, meals) and managed the photo, video and guide rider teams.
Budget under control
We operated within budget, negotiating the best deals with providers.
03 — The outcome
A seamless, flawless experience that generated extensive media coverage and strengthened Suzuki’s position in the market.
Official video
Suzuki GSX-S 1000GX · Portugal
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