Our process
Flexible to adapt, strict to ensure success
Deep knowledge, tailored solutions and flawless execution.
The Artisan Method
From brief to debrief
Our method in six phases. And for each phase, a real project that proves it.
Brief
We listen before we propose: goals, audience, budget, timing and what every guest should feel.
Real case · Suzuki GSX-S 1000GX
The brief: a press ride for 48 journalists from 15 countries, plus a German dealers' test ride.
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You get · Initial proposal
Concept
We turn your goals into a creative idea and a coherent story that guides every decision.
Real case · Kawasaki Z H2
A concept built around performance: from the Las Vegas Motor Speedway to the Valley of Fire desert.
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You get · Creative concept
Planning
Venues, suppliers, routes, permits and a detailed schedule, with an open budget from day one.
Real case · Suzuki GSX-S 1000GX
Two locations assessed, two safe routes, filming permits and ambulance support.
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You get · Open-book budget
Production
We coordinate technical crews, branding, logistics, transport and hospitality so everything fits together.
Real case · CF Moto X4 / XF ATV
A purpose-configured estate, 3 testing ranges, 2 raid trails, a drifting show and wine tasting.
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You get · Production plan
Execution
We’re on site from start to finish, with a single point of contact and a plan B for every surprise.
Real case · CF Moto X4 / XF ATV
5 groups of 6 journalists on 5 simultaneous activities, with logistics and scheduling handled by us.
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You get · One point of contact
Debrief
We assess the results, share what we learned and hand over all the event material.
Real case · Kawasaki Z H2
Press pack, action shots and P2C content for over 60 journalists, with wide international coverage.
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You get · Report and assets
Our philosophy
We're not industrial producers, we're artisans of experience.
Why CROM
Why choose CROM for your next event?
We are a full-service event management agency: our work goes far beyond logistics. We provide strategy, conceptualization, execution and post-event evaluation.
360° service with a single point of contact
We coordinate every aspect of the event with one voice and one point of contact. This brings clarity, agility and cohesion.
Expertise and accumulated know-how
Over 35 years of experience let us face any challenge with proven, efficient and creative solutions.
100% customised projects
We don't work with predefined packages: every event is tailor-made to the client's needs and objectives.
Versatility and flexibility
We adapt to changes, surprises and specific requirements thanks to a skilled team and a flexible yet robust methodology.
Comprehensive coordination
We take care of everything: concept, venues, logistics, technical production, entertainment, permits and hospitality.
Memorable impact
It's not enough for the event to run smoothly: it has to leave a mark. We handle the complex part so you can focus on what matters.
Shall we start with the brief?
Tell us about your project and we’ll show you how to make it happen.